0-3 is NOT a good record for a team that was 12-4 two years earlier. If they win the next game and then continue that pattern for the rest of the season, they'll end up 4-12, the exact opposite record of the one they had two years ago.
Last year they were .500, or 8-8, four fewer games than in 2011. IF they end up 4-12, that would continue a pattern of 4 fewer wins each season, the first in the streak being 2011. The Steelers used to be really good, and were the team to beat in the AFC North. But now, they've gotten worse, and the Ravens have gotten better, and Baltimore has now taken over the team-to-beat position. With the Browns showing slight signs of improvement, and the Bengals going back to their relatively talented ways, the Steelers are on the path to being in only 3rd or 4th place in their division this year.