Privacy Policy 

Updated as of August 17, 2007

The NFLRUSH website is new and improved! We have added new games, activities and features to the site for your enjoyment and learning. Our Privacy Policy has been re-written and while it does not substantially differ from our previous Privacy Policy, we encourage you to read and understand it. Your privacy is important to us.

The owners (The National Football League Enterprises, its respective representatives and subsidiaries, on behalf of the National Football League) and producers (Brandissimo!, Inc.), collectively referred to in this Privacy Policy as "we," "us" and "our," of the NFLRUSH website respect your privacy rights and recognize the importance of protecting the Personal Information (as defined below) provided by you and/or your child to the NFL and its representatives and/or subsidiaries.

This Privacy Policy describes how we collect, store, and use the Personal Information you provide in conjunction with using NFLRUSH website through telephone or e-mail communications you may have with the NFLRUSH website, its respective representatives and/or subsidiaries.

This Privacy Policy also describes the choices available to you regarding the use of the Personal Information you and/or your child provide to the NFLRUSH website, its representatives and/or subsidiaries, and the actions that can be taken to access this information and request the information you and/or your child provides be corrected or deleted.

About the NFLRUSH Website

NFLRUSH is the NFL's website for youth. It has been built especially for those young people who are football enthusiasts or who may have an interest in football, and in NFL Football in particular. The main goal of the site is to entertain and educate young users about football in a safe environment.

As a source of information, the site focuses on news about NFL teams and players and the NFL's own Junior Player Development programs. The editors of the site intentionally avoid including news and information that are sensational, violent or negative in nature. All of our children are already inundated with and exposed to far too many of those stories and accompanying images in the mainstream media and on other sports sites. To counter this, the NFL has created NFLRUSH to provide young football fans with a refuge where they can celebrate their expanding interest in the game of football.

This site is filled with a great volume of up-to-the-minute statistics, data and information that will increase your child's understanding of the game of football, with connections to teams, player profiles that provide positive role models and inside information that will give your child a sense of mastery of the sport.

The site also delivers high-quality, football-themed, casual computer games and activities that are fun and often specifically educational, as well as contests that make the site even more exciting and vibrant for young football enthusiasts. We have tried to strike a balance between information and game play because we believe that an important part of growing up is just having fun.

This Privacy Policy contains the following sections:

Children's Online Privacy and Protection Act Compliance

The Children's Online Privacy and Protection Act of 1998 requires websites that store data from users under thirteen years old to inform parents about data storage policies and obtain parental permissions. Once given, parents may revoke those permissions at any time informing us of their decision. We strictly adhere to these requirements and will make every effort to meet and exceed the requirements mandated by law.

Consent

By using the NFLRUSH website, or any of the affiliated or associated websites, products and/or services, you acknowledge that you have read this entire Privacy Policy and you consent to the practices described herein with respect to collection, use and disclosure of the Personal Information you and/or your child ("you") provides.

This represents the entire and exclusive Privacy Policy and it supersedes any earlier version. The NFLRUSH website, its respective representatives and/or subsidiaries reserve the right to change this Privacy Policy in accordance with the terms herein at any time. We encourage you to visit this page often, review this Privacy Policy frequently, and remain informed about any changes to it.

If, after review, you still have questions about any portion of this Privacy Policy, please contact us using the contact information provided at the bottom of this Privacy Policy.

Information Collection and Use

Personal Information
"Personal Information" means information that can identify a specific individual, such as your name, gender, address, phone number, e-mail address, or other contact information, whether at work or at home.

In all cases in which we collect Personal Information, we specifically describe what information is collected in order to provide you with the product, service, or feature you have requested.

The NFLRUSH website, our representatives and/or subsidiaries collect Personal Information when you contact us, when you register, when you use any and all related products and services, when you submit a question or purchase products and/or services offered for sale, when you visit websites of certain NFL partners, and when you enter promotions and sweepstakes.

NFLRUSH does not save any Personal Information from users under thirteen-years-old without their parent's explicit permission. We collect an e-mail address from each user in the registration process which protects the site from spam "bots" that search out and attack unprotected registrations. Our registration process delivers an e-mail to the registering user and then immediately and permanently deletes the email address of anyone under thirteen years of age, unless a parent has provided verifiable consent to collect, use or disclose the email address. Parents of users under thirteen years of age who provide consent for NFLRush to collect, use or disclose the Personal Information of their children may request to review, change or delete the Personal Information of their children collected on the site by emailing their children's username and email address, and their request, to us at NFLRushPrivacy@NFL.com or NFLRushSafety@NFL.com.

Registration for The NFLRUSH Website
You are required to register in order to use selected features of the NFLRUSH website such as being able to customize your website experience.

In order to register, you must first complete the online registration form, which requires that you create a username and password. During registration, you are also required to provide Personal Information, such as your e-mail address, gender and birth date, so that we may contact you about the services on the site(s) in which you have expressed interest and so that we may verify your age.

Certain functionality of the NFLRUSH website, whether available now or in the future, may require parental consent for children under 13 years of age in order to comply with the Children's Online Privacy and Protection Act. In such instances, we will direct you to a web page explaining the procedure for obtaining parental consent. Features of the NFLRUSH website that require parental consent for children under 13 years of age include, but are not limited to, the following:

During registration, you may also have the option to provide additional Personal Information, such as your homepage, your instant messenger handle(s) and additional e-mail addresses.

Promotions, Contests and Sweepstakes
The NFLRUSH website provides you the opportunity to participate in promotions, contests and/or sweepstakes on the NFLRUSH website and through its representatives and/or subsidiaries. Such promotions, contests and sweepstakes are also governed by the rules and regulations posted with such promotions, contests and sweepstakes. You should refer to the specific games, promotions, contests and/or sweepstakes for the specific rules and regulations governing them.

If you participate, you will be required to register with the NFLRUSH website, which will require you to provide certain Personal Information. Participation in these promotions, contests and sweepstakes is completely voluntary and you therefore have a choice whether or not to register and provide your Personal Information. The requested information typically includes contact information, such as name, shipping address, e-mail address, and telephone number. We will use this information to notify winners and award prizes.

Additionally, during the registration process you may be given the choice to opt-in to receiving additional related communications from the NFLRUSH website, our respective representatives and/or subsidiaries. If you decide to opt-in, we will use the information provided to send you communications described throughout this Privacy Policy. Out of respect for your privacy, we present the option not to receive these types of communications (please see the "Choice and Opt-Out" section of this Privacy Policy) if at any time you decide you do not wish to receive such communications.

Other Information Collected

Some information may be collected automatically every time you visit the NFLRUSH website, such as cookies and other identifiable and non-identifiable computer information. In addition, information may be collected from other independent, third-party sources. The NFLRUSH website also collects information about which pages you visit within the website. This site visitation data is generally identified only by a unique URL

Cookies
The NFLRUSH website may use both session ID cookies and persistent cookies as part of its interaction with your browser.

A cookie is an alphanumeric identifier (a file) that can be used to transfer data and personally identifiable information to and from your computer's hard drive through a Web browser to enable computing systems to recognize your browser for record-keeping purposes. A session ID cookie expires when you close your browser, while a persistent cookie may remain on your hard drive for an extended period of time.

The NFLRUSH website uses session ID cookies to make it easier for you to navigate the site. The NFLRUSH website uses persistent cookies to identify and track which sections of the site you most often visit. The NFLRUSH website also uses persistent cookies in areas of the site where you must register, and where you are able to customize the information you see, so that you do not have to enter your preferences more than once. These cookies do not collect Personal Information and we do not combine information collected through cookies with other Personal Information collected to determine your identity, your e-mail address or other personally identifiable information.

By configuring the options in your browser, you may control how cookies are processed by your system. However, if you decline the use of cookies you may not be able to use certain features of the NFLRUSH website, and you may be required to re-enter the information required to use site during new or interrupted browser sessions.

Some of our business partners (e.g., advertisers, representatives and/or subsidiaries) may use cookies on the NFLRUSH website. The producers of the NFLRUSH website have no access to or control over these cookies (see "Third Party Advertising" and "Third Party Cookies" below). Accordingly, this Privacy Policy covers the use of cookies by the NFLRUSH website only and does not cover the use of cookies by any Third Parties.

THE NFLRUSH WEBSITE DOES NOT DISCLOSE ITS COOKIES TO THIRD PARTIES EXCEPT AS REQUIRED BY A VALID LEGAL PROCESS SUCH AS: SEARCH WARRANT, SUBPOENA, JURISDICTIONAL STATUTE, OR COURT ORDER.

Log Files
As is true of most websites, the NFLRUSH website gathers certain information automatically and stores it in log files. This information may include internet protocol (IP) addresses, browser type, Internet services provider (ISP), referring/exit pages, operating system, date/time stamp, and click-stream data.

The NFLRUSH website uses this information, which does not identify individual users, to analyze trends, to administer the game and/or the website, to track users' movements and to gather demographic information about our user base as a whole.

We do not combine information collected through log files with other Personal Information collected to determine your identity or personally identifiable information such as your e-mail address.

Web Beacons and Other Tracking Technology
NFLRUSH uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of Web sites. We also use these technical methods to analyze the traffic patterns on our Web sites, such as the frequency with which our users visit various parts of our Web sites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.

Information from Third Party Sources
To improve services and enhance personalization, the NFLRUSH website may periodically obtain information about you from other independent third party sources and add it to our account information.

Third Party Cookies
Third parties associated with the NFLRUSH website, including our representatives and/or subsidiaries, may place or recognize a unique cookie on your web browser.

Use of Information

Special Offers and Updates
The NFLRUSH website collects information about which sections and features of the site and/or game you visit most often, and we may use this information to send you information about relevant offers, promotions, contests, and sweepstakes which may interest you. Out of respect for your privacy, we present the option not to receive these types of communications (please see the "Choice and Opt-Out" section of this Privacy Policy).

Service-related Announcements
The NFLRUSH website may, but is not obligated to send you strictly service-related announcements on occasions when it is necessary to do so. For example, if service is temporarily suspended for maintenance, we may send you an e-mail.

Generally, you will have the option to opt-out of these communications even though they are not promotional in nature. If you do not wish to receive these types of communications you have the option to deactivate your account, or to opt-out (please see the "Choice and Opt-Out" section of this Privacy Policy).

Research
The NFLRUSH website and our representatives and/or subsidiaries also collect information for research purposes and to provide anonymous reporting for internal and external purposes. We use the information collected for internal marketing and demographic studies, to improve customer service and to provide better service and product offerings.

Customer Service
Based upon the Personal Information you provide, the NFLRUSH website, our respective representatives and/or subsidiaries may send you a welcoming e-mail to verify your identity (including your username and password). We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. Generally, we will only communicate with you by e-mail or telephone, in accordance with your wishes.

Preferences
The NFLRUSH website, our representatives and/or subsidiaries store information we collect through cookies, log files, and third party sources to create a profile of your preferences, in order to improve the content of the site for you.

Information Sharing and Disclosure

The NFLRUSH website, our representatives and/or subsidiaries do not sell or rent any of the information collected to third parties for any purposes, but we may share information with third parties as described below.

Service Providers
The NFLRUSH website, our representatives and/or subsidiaries may disclose the information collected to external service providers necessary to facilitate the following outsourced operations: address verification, credit card processing, and product and/or service delivery. These external service providers are subject to confidentiality agreements with the NFLRUSH website, our representatives and/or subsidiaries and other legal restrictions that prohibit the use of the information we provide to them for any other purpose except to facilitate the specific outsourced operations listed above.

Compliance with Legal Authorities
Your personal information may be transferred to third parties without notice to you in order to comply with applicable law, to cooperate with law enforcement agencies, to protect our rights, or to protect the rights of other users of the NFLRUSH website.

Subsidiaries and Affiliates
We may share your information (including, without limitation, personally identifiable information) with our subsidiaries and affiliates.

Third-Party Ad Serving & Audience and Traffic Measurement Services
The NFLRUSH website may use a third-party "network advertiser" to serve the advertisements on the NFLRUSH website or may use an "audience traffic measurement service" to analyze the traffic on the NFLRUSH website. "Network advertisers" are third parties that display advertisements based on your visits to the NFLRUSH website and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites you might be interested in. "Audience and traffic measurement services" allow us to collect anonymous traffic and behavior information from the NFLRUSH website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the NFLRUSH website cookies, the NFLRUSH website's advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third party cookies may serve as web beacons, which enable third parties to carry out the activities described above. See "Web Beacons and Other Tracking Activity" section above. Other companies' use of their cookies is subject to their own privacy policies, not this one. Please click here in order to learn more about the information collection practices and "opt-out" procedures of third party ad servers we may use.

Business Transfers
In the event that all or substantially all of our or the NFLRUSH website's assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer. You will be notified of such a transfer in accordance with the "Changes to the Policy" section below.

Choice and Opt-Out

We provide you with the opportunity to opt-in to having your Personal Information used for certain purposes, when you are asked for this information. For example, if you purchase a service or product you must indicate that you wish to receive additional marketing materials from the NFLRUSH website, our representatives and/or subsidiaries, such as e-mails regarding special offers, promotions, and sweepstakes ("opt-in").

If you no longer wish to receive these promotional communications, you may "opt-out" of receiving them by following the instructions included in each communication, or by e-mailing us at < NFLRushPrivacy@NFL.com or NFLRushSafety@NFL.com >.

Links to Other Websites

There may be places throughout the NFLRUSH website that may link you to other websites that do not operate under this Privacy Policy. When you click through to these websites, this Privacy Policy no longer applies.

Chat Rooms, Forums, and Message Boards
The NFLRUSH website may make chat rooms, forums and message boards available to its users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

If you decide to post messages in the forums on the NFLRUSH website, you should be aware that any Personal Information submitted there can be read, collected, or used by other users of such forums, and could be used to send you unsolicited messages. We are not responsible for the Personal Information you choose to submit on these forums.

The use of the NFLRUSH website and all forums therein are governed by the Terms of Use, a copy which is located at http://www.nflrush.com/terms, which is hereby incorporated by reference. In the event there exists any inconsistency between this Privacy Policy and the Terms of Use, regarding the use of information, the terms and conditions of this Privacy Policy shall take precedent.

We reserve the right to terminate your membership with the NFLRUSH website in the event you use the NFLRUSH website, including without limitations the forums, in a manner inconsistent with the Terms of Use.

Storage and Security of Personal Information

Storage
The NFLRUSH website stores the information we collect on computers located in a controlled, secure facility protected from physical and/or electronic unauthorized access, use, or disclosure.

Security
We protect the privacy and integrity of the information collected by employing appropriate administrative protocols, technical safeguards, and physical security controls designed to limit access, detect and prevent the unauthorized access, improper disclosure, alteration, or destruction of the information under our control. We transmit the information used by external service providers for the specific outsourced operations listed above across public and private networks via recognized encryption technologies, such as by using Secure Sockets Layer (SSL) software, which encrypts the information you input.

Although we follow the procedures set forth above to protect the Personal Information submitted to us, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Thus, while the NFLRUSH website, our representatives and/or subsidiaries strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

If you have any questions about security, please feel free to send us e-mail at < NFLRushPrivacy@NFL.com or NFLRushSafety@NFL.com > .

Internet Fraud
We have a Zero Tolerance policy for Internet fraud or any attempt to access or acquire customer and/or other information via illegal or surreptitious means. We work with local, national, and international fraud investigation agencies as required and employ a variety of electronic and other means to discourage, detect, and intercept fraudulent activities.

We will aggressively prosecute to the fullest extent of the law those perpetrators apprehended who conduct fraudulent activities. Agencies with which the NFLRUSH website, our representatives and/or subsidiaries cooperate include (but are not limited to) state and local police authorities, the Federal Bureau of Investigation, US and International Customs Agencies, and Interpol.

Email Abuse
We have a Zero Tolerance policy for e-mail abuse. Our e-mail and e-mail list administrators take strong measures to ensure that any and all of our mailing lists are NOT used for abusive purposes. Further, our e-mail mailing list administrators maintain an "Ignore List" of e-mail addresses from which all information inquiries are ignored. E-mail addresses are added to the Ignore List when our e-mail mailing list administrators receive abusive or otherwise inappropriate email from listed e-mail addresses.

Legal Disclaimer

The NFLRUSH website operates "AS IS" and "AS AVAILABLE," without liability of any kind to the NFLRUSH website, our representatives and/or subsidiaries. The NFLRUSH website, our representatives and/or subsidiaries are not responsible for events beyond our direct control.

Ownership and Assignment

The NFL is the sole owner of the information collected through the use of the NFLRUSH website, including and without limitation, the Personal Information, and as such, the NFLRUSH website, our representatives and/or subsidiaries may transfer or assign any and all of such information to a third party in connection with a merger, acquisition, reorganization, or sale of all or substantially all of NFLRUSH website assets, provided that in such an event the NFLRUSH website, our representatives and/or subsidiaries will provide you with a notice before information is transferred and becomes subject to a different privacy policy. Such notice will provide a description of the changes, and your options with respect to such a change in the Privacy Policy. The NFLRUSH website, our representatives and/or subsidiaries may also transfer or assign such information in connection with a bankruptcy order.

International Transfer

Personal Information collected by the NFLRUSH website, our representatives and/or subsidiaries may be stored and processed in the United States and/or any other country in which the NFL or its affiliates, subsidiaries or agents maintain facilities, and by using other NFL websites, properties, products and/or services, you consent to any such transfer of Personal Information outside of your country.

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits customers of the National Football League who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to NFLRushPrivacy@NFL.com or NFLRushSafety@NFL.com, or write us at CA Privacy Rights, NFLRUSH.com, 280 Park Avenue, New York, NY 10017.

Changes to this Privacy Policy

We will from time-to-time update this Privacy Policy, each time revising the last updated date at the top of the Privacy Policy and indicate the nature of the revisions within the statement. We will notify customers of material changes to this statement by e-mail or by placing prominent notice within the NFLRUSH website.

Questions and Comments

If you have questions or suggestions regarding this Privacy Policy, you should first contact us using the contact information at the bottom of this Privacy Policy, and we will use all reasonable efforts to promptly determine and correct any problem(s).

Contact Information

For technical support regarding use of the NFLRUSH.com site, please contact us at NFLRUSHSupport@NFL.com

For help regarding NFLRUSH.com safety and/or privacy, please contact us at NFLRushPrivacy@NFL.com or NFLRushSafety@NFL.com

Additionally, you may write to us at:

NFLRUSH Safety & Privacy
Attn: NFL Legal Department
280 Park Avenue
New York, NY 10017