NFL PLAY 60 is the National Football League's campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity.
There are many ways you can join the PLAY 60 movement. You can get involved through school programs, contests and community events.
“Our players recognize the value of staying healthy and it's important that young fans also understand the benefits of exercise. NFL PLAY 60 is a significant tool in ensuring children get their necessary, daily physical activity.”
-- NFL Commissioner Roger Goodell