The NFL and National Dairy Council have joined forces in creating Fuel Up to Play 60, a national in-school program mobilizing youth to combine physical activity with nutritious eating habits. Fuel Up to Play 60 provides playbooks and activation kits to schools K-12 and challenges students to track and improve upon their own health and wellness.
The NFL PLAY 60 Challenge is the NFL PLAY 60 in-school curriculum, created in partnership with the American Heart Association. The NFL PLAY 60 Challenge teaches educators and children to integrate health and fitness into daily classroom lessons. The NFL PLAY 60 Challenge provides 50 short activities that teachers can weave in throughout the school day and kids can implement at home.
The NFL has a strong tradition of partnering with and funding a wide range programs with The Boys & Girls Clubs of America, who continue to improve and enrich many communities The Boys & Girls Clubs of America maintain and help manage the NFL's Youth Education Towns across the United States.
NFL PLAY 60 and Cartoon Network teamed up to present the NFL PLAY 60 Super Kid contest at Super Bowl XLIV and will continue the partnership at Super Bowl XLV in North Texas. Additionally, NFL PLAY 60 had a presence at Cartoon Network’s nationwide “Move It Movement” tour. This fall, Tony Gonzalez and his son Nikko will appear in the “My Dad’s a Pro” series on Cartoon Network.
PLAY 60 has teamed up with FITNESSGRAM by creating the NFL PLAY 60 FITNESSGRAM which will be provided to schools and afterschool organizations participating in PLAY 60 programs to gauge effectiveness. FITNESSGRAM® is the premier fitness assessment tool with an educational reporting system. It emphasizes health-related fitness for life by measuring three components 1) aerobic capacity; 2) body composition; and 3) muscular strength, endurance and flexibility. Results, based on age and gender, are available in a report card format that physical education teachers can use to educate families and students and encourage healthy behaviors.
The Gatorade Junior Training Camp (JTC) is a grassroots, community outreach program designed to teach boys and girls age 8-14, football-related skills in a non-contact environment. Through this program, coaches and volunteers can convey the importance of being active for 60 minutes every day as well as life lessons such as teamwork, responsibility, and respect.
The HOPSports Training System delivers physical education to many of today's youth with its unique multi-media, technology driven, standards-compliant physical education system. The NFL and some of its Clubs use HOPSports Training Systems to teach and promote physical education at their Youth Education Towns (YET Centers) and at League and Club sponsored events. This technology is another example of how kids can get their 60 minutes of physical activity per day.
At NFL Kickoff 2010 First Lady Michelle Obama’s Let’s Move! campaign officially teamed up with NFL PLAY 60. The NFL filmed a NFL PLAY 60 public service announcement with President Barack Obama on the White House lawn andNFL players taught football skills and drills during the Obama’s 2010 Easter Egg Roll in support of Mrs. Obama’s campaign to raise a healthier generation of kids. NFL PLAY 60 is an active supporter of the President’s Council for Physical Activity and the PALA awards.
In addition to building playgrounds with NFL teams and athletes, KaBOOM! is working hand-in-hand with the NFL's Play 60 campaign to give grants to communities working to improve their local parks and playgrounds through the KaBOOM! Play Day Program. KaBOOM! is a national non-profit with the mission to create great playspaces through the participation, and leadership, of communities.
The National Association for Sport and Physical Education (NASPE) partners with the NFL to promote the importance of physical fitness and healthy lifestyles. NASPE's goals include enhancing knowledge and improving professional practices, increasing support for high quality physical education, sport and youth physical activity programs and development of physical education standards.
The NFL served as the primary partner for Nickelodeon's "Let's Just Play" campaign. "Let's Just Play" and "Play 60" are both initiatives aimed at creating and maintaining healthy lifestyles for kids and getting kids active throughout the day. The NFL and its Clubs also participate in Nickelodeon's "World Wide Day of Play" by engaging youth in team-sponsored activities and helping promote daily physical activity.
To further demonstrate the commitment to 60 minutes of play during the day, NFL PLAY 60 and Playworks are working together to provide “Play 60 Zones” at select NFL games. In these youth-friendly areas, Playworks “coaches” will lead participants through various interactive games.
The NFL has rallied its support behind the President’s Challenge Program, specifically the organization effort to increase the number of Presidential Active Lifestyle Award (PALA) recipients. To earn a PALA, you need to be active 60 minutes a day, at least 5 days a week, for 6 out of 8 weeks. As an alternative, you can count your daily activity steps using a pedometer (girls’ goal: 11,000; boys’ goal: 13,000).
The NFL and the United Way have one of the longest running public service partnerships of its kind with more than 1,000 PSAs airing over the course of the 35 year relationship. Most recently, the United Way has joined the NFL in the fight to reverse the childhood obesity epidemic. In addition, the NFL/United Way Hometown Huddle partners local United Way offices with NFL Clubs to conduct a fitness-focused day of service.