The NFL and National Dairy Council have joined forces in creating Fuel Up to Play 60, a national in-school program mobilizing youth to combine physical activity with nutritious eating habits. Fuel Up to Play 60 provides playbooks and activation kits to schools K-12 and challenges students to track and improve upon their own health and wellness.
In partnership with the NFL, Action for Healthy Kids developed ReCharge! Energizing After-school™ and Mini ReCharge!, two programs designed for students in grades 2-6 to learn about good nutrition and physical activity habits while putting them into action. ReCharge! and Mini ReCharge! are complete, easy-to-use kits with lesson plans, equipment, information for families and much more.
The Ad Council is a private, non-profit organization, which identifies pressing social issues. The NFL continues to support The Ad Council's special initiative aimed at addressing the youth obesity crisis in the United States with a dedicated Public Service Announcement (PSA) using their "Be a Player, Get up and Play 60 minutes a Day" campaign message in coordination with the NFL's Play 60 Initiative.
The NFL PLAY 60 Challenge is the NFL PLAY 60 in-school curriculum, created in partnership with the American Heart Association. The NFL PLAY 60 Challenge teaches educators and children to integrate health and fitness into daily classroom lessons. The NFL PLAY 60 Challenge provides 50 short activities that teachers can weave in throughout the school day and kids can implement at home.
The NFL has a strong tradition of partnering with and funding a wide range programs with The Boys & Girls Clubs of America, who continue to improve and enrich many communities The Boys & Girls Clubs of America maintain and help manage the NFL's Youth Education Towns across the United States.
The NFL and BRAX teamed up to promote Back to Football Friday in schools and offered additional funding to schools that hosted a Spirit Cups fundraiser and Back to Football Friday celebration. BRAX supports the NFL PLAY 60 mission of getting kids active for 60 minutes every day and is committed to youth health and wellness.
NFL PLAY 60 and Cartoon Network teamed up to present the NFL PLAY 60 Super Kid contest at Super Bowl XLIV and will continue the partnership at Super Bowl XLV in North Texas. Additionally, NFL PLAY 60 had a presence at Cartoon Network’s nationwide “Move It Movement” tour. This fall, Tony Gonzalez and his son Nikko will appear in the “My Dad’s a Pro” series on Cartoon Network.
In collaboration with EA Sports, the NFL hosted a PLAY 60 football festival to celebrate the launch of Madden NFL 10 and Madden NFL 11. The partnership showcases the NFL's and EA's commitment to helping kids get active and healthy. Both festivals brought together hundreds of middle school youth for NFL FLAG football instructional clinics and simulated EA Madden Sports training. This fall EA Sports will release EA Sports Active NFL Training Camp for Wii which will feature PLAY 60 content.
PLAY 60 has teamed up with FITNESSGRAM by creating the NFL PLAY 60 FITNESSGRAM which will be provided to schools and afterschool organizations participating in PLAY 60 programs to gauge effectiveness. FITNESSGRAM® is the premier fitness assessment tool with an educational reporting system. It emphasizes health-related fitness for life by measuring three components 1) aerobic capacity; 2) body composition; and 3) muscular strength, endurance and flexibility. Results, based on age and gender, are available in a report card format that physical education teachers can use to educate families and students and encourage healthy behaviors.
The Gatorade Junior Training Camp (JTC) is a grassroots, community outreach program designed to teach boys and girls age 8-14, football-related skills in a non-contact environment. Through this program, coaches and volunteers can convey the importance of being active for 60 minutes every day as well as life lessons such as teamwork, responsibility, and respect.
The NFL works with Health-E-tips in order to provide health and wellness tools to fans and employees. Health-E-tips shares in the NFL PLAY 60 mission to fight childhood obesity and help people adopt healthy habits. They are providing specialized quick fitness routines to NFL employees and distributing three minute activities recommended by NFL players to all of the organization's partner schools.
The HOPSports Training System delivers physical education to many of today's youth with its
unique multi-media, technology driven, standards-compliant physical education system. The NFL and some of its Clubs use HOPSports Training Systems to teach and promote physical education at their Youth Education Towns (YET Centers) and at League and Club sponsored events. This technology is another example of how kids can get their 60 minutes of physical activity per day.
At NFL Kickoff 2010 First Lady Michelle Obama’s Let’s Move! campaign officially teamed up with NFL PLAY 60. The NFL filmed a NFL PLAY 60 public service announcement with President Barack Obama on the White House lawn andNFL players taught football skills and drills during the Obama’s 2010 Easter Egg Roll in support of Mrs. Obama’s campaign to raise a healthier generation of kids. NFL PLAY 60 is an active supporter of the President’s Council for Physical Activity and the PALA awards.
In addition to building playgrounds with NFL teams and athletes, KaBOOM! is working hand-in-hand with the NFL's Play 60 campaign to give grants to communities working to improve their local parks and playgrounds through the KaBOOM! Play Day Program. KaBOOM! is a national non-profit with the mission to create great playspaces through the participation, and leadership, of communities.
The National Association for Sport and Physical Education (NASPE) partners with the NFL to promote the importance of physical fitness and healthy lifestyles. NASPE's goals include enhancing knowledge and improving professional practices, increasing support for high quality physical education, sport and youth physical activity programs and development of physical education standards.
The NFL served as the primary partner for Nickelodeon's "Let's Just Play" campaign. "Let's Just Play" and "Play 60" are both initiatives aimed at creating and maintaining healthy lifestyles for kids and getting kids active throughout the day. The NFL and its Clubs also participate in Nickelodeon's "World Wide Day of Play" by engaging youth in team-sponsored activities and helping promote daily physical activity.
An official NFL sponsor, Proctor & Gamble has demonstrated their support for NFL PLAY 60 in national print campaigns. As part of Proctor & Gamble’s “Take it to the House” Contest, P&G will be making a $10,000 donation to a health and wellness organization in the community of the contest winners.
To further demonstrate the commitment to 60 minutes of play during the day, NFL PLAY 60 and Playworks are working together to provide “Play 60 Zones” at select NFL games. In these youth-friendly areas, Playworks “coaches” will lead participants through various interactive games.
The NFL has rallied its support behind the President’s Challenge Program, specifically the organization effort to increase the number of Presidential Active Lifestyle Award (PALA) recipients. To earn a PALA, you need to be active 60 minutes a day, at least 5 days a week, for 6 out of 8 weeks. As an alternative, you can count your daily activity steps using a pedometer (girls’ goal: 11,000; boys’ goal: 13,000).
Under Armour has outfitted NFL PLAY 60 events including the 2010 Draft and Kickoff Youth Football Festivals as well as various Pro Bowl and Super Bowl Clinics in 2010. The NFL and Under Armour are committed to building strong and healthy communities through physical activity and sports.
The NFL and the United Way have one of the longest running public service partnerships of its kind with more than 1,000 PSAs airing over the course of the 35 year relationship. Most recently, the United Way has joined the NFL in the fight to reverse the childhood obesity epidemic. In addition, the NFL/United Way Hometown Huddle partners local United Way offices with NFL Clubs to conduct a fitness-focused day of service.