NFLRUSH

Ad Council

The Ad Council is a private, non-profit organization, which identifies pressing social issues. The NFL will support the Ad Council's special initiative aimed at addressing the youth obesity crisis in the United States with a dedicated Public Service Announcement (PSA) using their "Be a Player, Get up and Play 60 minutes a Day" campaign message. This will teach kids and parents that the more you get up and play, the healthier you will be. Reggie Bush of the New Orleans Saints, Antonio Gates of the San Diego Charger and Jason Witten of the Dallas Cowboys are featured in the NFL PSA.

The U.S. Department of Health and Human services is the government sponsor on the Ad Council and the NFL PSA. For more information, please visit www.smallstep.gov

Nickelodeon

This year, the NFL served as the primary partner for Nickelodeon's Let's Just Play Campaign. The NFL supported the campaign with on air "Work Out Like a Pro" fitness videos, an on line NFL/Nickelodeon youth fitness website and in- stadium events supporting Nickelodeon's World Wide Day of Play.

In addition, a few of Nickelodeon's most popular TV characters will be on site at Kids Day and the NFL Experience during Super Bowl XLII, helping to promote the NFL Play 60 campaign and leading kids in workouts with NFL Players!

What Moves U

Developed in 2006 by NFL Charities and the American Heart Association, What Moves U is a school-based program and awareness campaign designed to promote physical fitness and healthy living to middle-school youth. What Moves U is the primary in-school component of the NFL Play 60 campaign and teaches kids that it doesn't matter how you move as long as you make physical activity an important part of each day.

Action for Healthy Kids

Action for Healthy Kids, in partnership with the National Football League, developed ReCharge! Energizing After-school(tm), the first national after-school program that fully teaches kids, grades 3-6, about nutrition and physical activity, through teamwork. ReCharge! focuses on four concepts - "Energy In" (nutrition), "Energy Out" (physical activity), Teamwork and Goal-Setting. Since its introduction in fall 2005, ReCharge! has been distributed to over 8,000 after-school programs across the country, reaching over half a million students.